Underwriters and Sponsors
KPCR would like to acknowledge the following partners for contributing to our station.
These forward-thinking organizations had the vision to support the growth of purpose-driven media on KPCR. We are deeply appreciative for their help! Please support these organizations and patronize these businesses whenever you have the chance. And when you do, tell them KPCR sent you.
Become a sponsor →Streetlight Records
Streetlight Records
Streetlight Records, a beacon of music culture nestled on Pacific Avenue in Santa Cruz and San Jose, California. Their commitment to quality tunes aligns with our mission to bring diverse voices and sounds to the airwaves. Learn more at StreetlightRecords.com.
Learn more →Chromatic Coffee
Chromatic Coffee
Chromatic Coffee is a fiercely independent roaster based in San Jose, California, committed to quality, transparency, and community. From single-origin beans to bold blends, Chromatic delivers flavor with purpose.
Learn more →Asian Man Records
Asian Man Records
Asian Man Records is a DIY label based in California, championing ska, punk, and indie since 1996. Founded on community and inclusion, they support artists who stand for something.
Learn more →Redwood Records
Redwood Records
Redwood Records, based in Santa Cruz, supports local artists with heart and edge. Known for punk, folk, and genre-bending sounds, they press vinyl, host shows, and keep the scene alive.
Folk Yeah
Folk Yeah
Folk Yeah brings unforgettable live music to unique venues across California — from redwood forests to historic theaters. Based in the Santa Cruz Mountains, they spotlight boundary-pushing artists.
Learn more →The Catalyst
The Catalyst
The Catalyst is a cornerstone of Santa Cruz's music scene, hosting legendary and emerging acts since 1976. With an intimate main stage and a downtown location, it's where unforgettable shows come to life.
Learn more →Felton Music Hall
Felton Music Hall
Nestled in the redwoods, Felton Music Hall brings live music to the heart of the Santa Cruz Mountains. From national touring acts to local legends, it's a destination venue with great sound and small-town charm.
Learn more →Fog's End Distillery
Fog's End Distillery
Fog's End Distillery in Gonzales, CA, where tradition meets innovation. Utilizing a copper still and a slow, gentle process, each batch is crafted with care. Artisan distilled.
Learn more →Ari Mirabedi, New York Life
Ari Mirabedi, New York Life
Financial services with a community focus. Ari Mirabedi is proud to support independent media and the voices that make our community stronger.
Learn more →Become a Sponsor
Support local radio and put your business in front of engaged audiences in Los Gatos, Santa Cruz, and Portland. Pirate Cat Radio underwriting includes a 20- to 30-second on-air acknowledgment that recognizes your support and helps fund independent programming and train future broadcasters.
Reach three communities. Support one independent signal.
The Pirate Cat
$1,800
Minimum 3 messages a day, every day for a full year. Messages run between 7 am and 10 pm; additional bonus spots may run overnight.
Take a Quarter
$600
Minimum 3 messages a day for 3 months (approximately 90 days). Messages run between 7 am and 10 pm; bonus overnight spots.
Have a Month
$300
Minimum 3 messages a day for a full month. Messages run between 7 am and 10 pm; bonus overnight spots.
Per Week
$100
Minimum 3 messages a day for a full week. Messages run between 7 am and 10 pm; bonus overnight spots.
Show Sponsorship
$100
Minimum 1 message a week during a specific show. Minimum term is one month.
Single Spots
$60
Message single-spot rate: 10 spots at $6.00 each. Airs run-of-station.
Underwriting Guidelines
What we can say in your message:
- ✓ Slogans that “identify and do not promote”
- ✓ The location of the underwriter
- ✓ “Value neutral” descriptions of products and services
- ✓ Brands and product services and trade names
- ✓ Phone numbers and websites
What we can’t say in your message:
- ✗ Prices
- ✗ Qualitative claims such as “best” or “most”
- ✗ Direct calls to action such as: “Stop by and see us today!”
- ✗ “Call us now!”