KPCR 92.9FM & KMRT 101.9FM
It is the mission of KPCR to serve in “the public interest, convenience, and necessity”, the traditional bedrock principles of broadcasting since the inception of the art.
Produce
Radio hosts on KPCR are artists, musicians, performers, makers, writers, storytellers and DJ’s. We invite you to not just listen but become part of KPCR’s sound.
Collaborate
KPCR encourages the use of mixed media arts to build tolerance, coexistence and participatory collaboration with people of all backgrounds.
Reach
Personal development requires positive discourse. KPCR supports the process of articulating knowledge and sharing experiences.
Support KPCR todayWhat is Pirate Cat Radio
Pirate Cat Radio offers a progressive blend of talk and music that amplifies new voices and reflects the values of independent culture. Broadcasting on KPCR-LP 92.9FM in Los Gatos and KMRT-LP 101.9FM in Santa Cruz, we serve the South Bay and Central Coast with thoughtful, engaging content. We first went on the air from downtown Santa Cruz on August 31, 2020, relocated to Los Gatos in December 2023, and returned to Santa Cruz in August 2024. We also stream live at KPCR.org.
We don’t rely on algorithms to guess your taste; your phone already does that. Instead, our programming is curated by people with something to say and something to share. DJs, artists, and local voices introduce you to music and ideas worth discovering, including work created right in your community.
Our lineup includes local thinkers, comedians, journalists, and commentators. You might hear the comic who cracked you up at a club, the small business owner making waves, the organizer you saw speak at a rally, or the elected official you're still deciding on.
We approach issues with curiosity, clarity, and conviction. We’re committed to truth, fairness, and community—plus a sense of humor. Our values are not up for debate: climate change is real, equality matters, and systemic injustice demands attention.
Radio is yours. We are honored to bring you some.
Underwriting Guidelines
As a non-commercial broadcaster, KPCR 92.9fm must abide by FCC policies regarding paid sponsorships. In essence, we cannot air commercials, but we can broadcast “underwriter” messages— on-air “thank you” announcements. When you support KPCR 92.9fm with your donation, you help keep the station on the air and help us train the next generation of broadcasters.
What we can say in your message:
- Slogans that “identify and do not promote”
- The location of the underwriter
- “Value neutral” descriptions of products and services
- Brands and product services and trade names
- Phone numbers and websites
What we can’t say in your message:
- Prices
- Qualitative claims such as “best” or “most”
- Direct calls to action such as:
- “Stop by and see us today!”
- “Call us now!”
Your Underwriter Message will be approximately 20 to 30 seconds long.
Underwriting Packages
The Pirate Cat $1800
- Minimum 3 messages a day, every day for a full year
- Messages will run between 7 am and 10 pm
- Additional bonus spots may run overnight
Take a Quarter $600
- Minimum 3 messages a day, for a 3 months
(approximately 90 days) - Messages will run between 7 am and 10 pm
- Additional bonus spots may run overnight
Have a Month $300
- Minimum 3 messages a day, for a full month
- Messages will run between 7 am and 10 pm
- Additional bonus spots may run overnight
Per Week $100
- Minimum 3 messages a day, for a full week
- Messages will run between 7 am and 10 pm
- Additional bonus spots may run overnight
Show Sponsorship $100
- Minimum 1 messages a week, during a specific show.
- Minimum term for Show Sponsorship is a month.
- Messages will run at the start, middle or end of a show.
- Message.
Message Single Spot Rate 10 @ $6.00 / $60
- Ten message minimum purchase
- Messages will air “Run of Station”