Pirate Cat Radio
It is the mission of KPCR to serve in “the public interest, convenience, and necessity”, the traditional bedrock principles of broadcasting since the inception of the art.
Produce
Radio hosts on KPCR are artists, musicians, performers, makers, writers, storytellers and DJ’s. We invite you to not just listen but become part of KPCR’s sound.
Collaborate
KPCR encourages the use of mixed media arts to build tolerance, coexistence and participatory collaboration with people of all backgrounds.
Reach
Personal development requires positive discourse. KPCR supports the process of articulating knowledge and sharing experiences.
Support KPCR todayWhat is Pirate Cat Radio
Pirate Cat Radio is an independent, community-powered station broadcasting on 92.9 FM in Los Gatos and 101.9 FM in Santa Cruz, with worldwide streaming at KPCR.org. We are operated by the nonprofit Central Coast Media Education Foundation, and we bring together music, arts, culture, local conversation, and voices often missing from commercial radio. Our programming reflects the creativity, diversity, and independent spirit of the South Bay and Central Coast.
Our shows are curated by real people, not algorithms. Listeners hear local artists, journalists, comedians, business owners, community leaders, and independent thinkers sharing music, stories, and ideas worth discovering. For businesses and organizations, supporting Pirate Cat Radio provides meaningful visibility while demonstrating a direct investment in local culture, independent media, and the communities they serve.
Support the signal. Reach the community. Be heard.
Underwriting
Support local radio and put your business in front of engaged audiences in Los Gatos, Santa Cruz, and Portland. Pirate Cat Radio underwriting includes a 20- to 30-second on-air acknowledgment that recognizes your support and helps fund independent programming and train future broadcasters.
Reach three communities. Support one independent signal.
The Pirate Cat
$1,800
Minimum 3 messages a day, every day for a full year. Messages run between 7 am and 10 pm; additional bonus spots may run overnight.
Take a Quarter
$600
Minimum 3 messages a day for 3 months (approximately 90 days). Messages run between 7 am and 10 pm; bonus overnight spots.
Have a Month
$300
Minimum 3 messages a day for a full month. Messages run between 7 am and 10 pm; bonus overnight spots.
Per Week
$100
Minimum 3 messages a day for a full week. Messages run between 7 am and 10 pm; bonus overnight spots.
Show Sponsorship
$100
Minimum 1 message a week during a specific show. Minimum term is one month.
Single Spots
$60
Message single-spot rate: 10 spots at $6.00 each. Airs run-of-station.
Underwriting Guidelines
What we can say in your message:
- ✓ Slogans that “identify and do not promote”
- ✓ The location of the underwriter
- ✓ “Value neutral” descriptions of products and services
- ✓ Brands and product services and trade names
- ✓ Phone numbers and websites
What we can’t say in your message:
- ✗ Prices
- ✗ Qualitative claims such as “best” or “most”
- ✗ Direct calls to action such as: “Stop by and see us today!”
- ✗ “Call us now!”
Get in touch
Want to host a show, volunteer, sponsor the station, or just say hello? We’d love to hear from you. Email us and a real person will get back to you.
Pirate Cat Radio · KPCR-LP 92.9FM Los Gatos · KMRT-LP 101.9FM Santa Cruz